“Supply chain shortages drive shift to software solutions”

Shortages of key semiconductor components have accelerated the shift to adopting software solutions in audio products.

That’s according to a briefing to InfoComm by Joshua Rush, chief marketing officer, and Chris Ware, senior vice president of product development at Audinate. Rush and Ware were joined by TJ Adams, vice president of systems product strategy and development at QSC.

The shift to software is not just happening in products supplied by Audinate, but also in products made by its manufacturing customers, they said.

Rush and Ware were talking about the steps Audinate is taking to minimize and mitigate the impact of global supply issues. Despite challenges that took on added complexity in the third quarter of last year, the company actually shipped more units of its chips, boards and modules through May 2022 than in the same one-year period. before – and more than during the same period throughout the company’s history.

To counter the chip shortage, Audinate acted as an industry advocate with major chip vendors such as Xilinx, NXP and SkyWorks, lobbying for increased allocation on behalf of more than 500 Dante manufacturer licensees. Audinate redesigned its products around chip issues and introduced next-generation replacements for its Brooklyn and Fremont modules. The company also encouraged faster adoption of its own software offerings, with the Dante Integrated Platform and Dante IP Core, amplifying a trend already underway.

In his remarks, Rush said that Dante’s software solutions used chips that were more readily available than the custom chips used in its hardware products and that the same was true for QSC’s software solutions, according to TJ Adams, who added: “In some respects, unfortunately, the industry is hesitant to adopt software. It’s a bit frightening, it’s nebulous. It’s not as tangible. So we do everything we can to encourage our customers to see the value and power of software. »

When asked how quickly the software trend has evolved and whether the change was voluntary on the part of manufacturers, Rush added, “Every manufacturer is different. It was something on their roadmap and they were interested in its benefits. Would they have done so quickly? Maybe not. Part of that was the result of not being able to get parts, but overall the trajectory has been migration to software. »

Source link

About Bob C. Zoller

Check Also

Supply chain issues causing major delays for machine shops

If you need repairs on your car, be prepared to pay more and wait longer. …