As automotive supply shortages continue to drag on, now more than ever, every sale matters. The problem is that dealer groups leave crucial sales opportunities on the table, often without even realizing it.
Faced with a limited inventory, today’s consumers are no longer looking for a single brand of vehicle, they are open to a wide variety. In fact, half of all consumers switch vehicle brands each time they buy a car – and that rate has likely only increased due to current shortages.
As a result, many of today’s vehicle buyers wander aimlessly in the market. And dealer groups, with a wide range of vehicle brands to offer, are uniquely positioned to help consumers find cars they’ll love.
Unfortunately, this is easier said than done. Targeted customer engagement can be a challenge for dealerships of all sizes, but it’s especially daunting when operating at the scale of a medium-to-large dealership group.
Usually the problem is not a lack of customer data. More often than not, dealer groups have data in scores. Rather, the problem lies in connecting the different data sources within a group. Without a centralized brain, each individual dealer within a group operates efficiently on their own island.
As a result, consumers receive disparate messages from different dealers within the group, and sales opportunities across the group are not shared, allowing customers to slip through the fingers of one group and into the hands of competition. .
An extended solution of Outsell, however, is now available to fix this issue. An AI-powered customer engagement platform, Outsell has helped dealerships succeed by increasing service visits by 31% and average buyback rates by 23%. Building on its proven customer engagement technology, the platform has recently been enhanced to meet the unique marketing needs of dealer groups.
OmniHub™ Dealer Group d’Outsell is the first platform that allows dealer groups to effectively connect with all of their customers. Leveraging group-wide data, the tool helps prevent missed sales by connecting the dots between consumers and the cars they’ll love across the group.
Through personal, continuous and automatic engagement, Dealer Group OmniHub™ unlocks the full potential of a group of dealers. Specifically, the tool allows dealer groups to:
- De-isolate group data and combine store databases into a group database with a proprietary global consumer ID
- Create unique, proprietary business rules that can be configured specifically to a group’s business model
- Organize group members into regions, markets, and inventory locations
- Develop relevant content that tells the group’s brand story to all customers
Powered by Outsell’s proprietary artificial intelligence technology, Dealer Group OmniHub™ significantly impacts a group’s bottom line. Dealer groups that leverage the platform:
- Engage customers who more than 30% of the time have not interacted with the group member
- Allow customers to explore all available vehicle brands – by clicking through inventory up to 40% of the time
- Grow sales and service by more than 10% beyond store results
The longer the industry supply shortage continues, the more likely it is that a dealer group’s customers will pass the point of no return. However, dealer groups that engage their entire customer base are likely to increase retention and build long-term loyalty across all of their locations. And when a dealer creates customers for life, the benefits will continue long after current supply chain challenges have been resolved.
Additional information about Outsell’s AI-powered customer engagement can be found at www.outsell.com.
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