Even with the car shortage, no one wants an Alfa Romeo

Image for article titled Even with the new car supply shortage, no one wants an Alfa Romeo

Picture: Stellantide

Everyone knows it’s a bad time to buy anything, new or used. Except for an Alfa Romeo, because it’s always a good time to buy an Alfa Romeo. A few brands are still seeing average transaction prices below MSRP, even in this climate, and wouldn’t you know? The Italian luxury brand tops the list.

It doesn’t matter if you opt for the Giulia or the Stelvio; the typical Alfa cost $3,421 under sticker during the month of January, Edmunds reported last week. The strongest year for the Giulia to date in the United States was 2018, when 11,519 examples of the sports sedan were moved, by Car sales base. By comparison, BMW moved 44,578 3 Series here in the same year.

So far, 2021 has been the worst year on record for the Giulia, with just 7,634 units sold. And it’s not just because of the supply chain shortage, as some cars – like the 3 Series – celebrated 21 record years. The Stelvio SUV unsurprisingly fared better than its counterpart sedan. With 10,539 changes, last year was the Stelvio’s second best since it hit showrooms in 2017.

Now the Giulia is a fun car, especially the Quadrifoglio. But he also has a reputation for unreliability, and it’s not just me repeating Alfa’s perennial talking point to vaguely grope for an excuse as to why this car is underperforming commercially. It’s depressing to think that the brand disappeared from our shores for two decades only to return with essentially the same image problem that forced it to bail out in the first place, but here we are. I know there will be a handful of Giulias and Stelvios content owners with no problem in the comments – I’m really happy for you. Poor quality is often a problem of perception more than reality anyway.

The silver lining of it’s that if you’re not concerned about reliability or are encouraged by Alfa’s somewhat generous four-year, 50,000-mile bumper-to-bumper warranty, you can still save some bucks. money on any of its products in a way that is virtually impossible for any other dealer. Other brands whose transaction prices have recently dipped below MSRP include Mini, BMW, Lincoln, Volvo and – surprisingly – Ram, although none of these reach the depth of four-digit discounts. Alpha.

That’s more or less the position Alfa has been in since prices started to soar almost two years ago. No matter what’s going on in the world, no matter how upset the economy is, you can still probably get a good deal on one.

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About Bob C. Zoller

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