New York Embroidery Studio founder Michelle Feinberg at the company’s Manhattan location in the Garment Center. Photo courtesy of NYCEDC
Brooklyn Army Terminal has a new tenant: a full-scale design studio and manufacturing facility that has focused embroidery on personal protective equipment (PPE).
New York Embroidery Studio, a full-service embellishment factory, signed a lease for the largest terminal space leased in the last three years. It will occupy nearly 80,000 square feet.
Mayor Eric Adams announced the lease on March 18. New York Embroidery Studio will manufacture PPE for frontline healthcare workers across the country.
“Minority and women-owned small businesses must be at the heart of an inclusive and equitable economic recovery, and I’m proud to honor Women’s History Month by supporting NYES and women entrepreneurs across the five boroughs,” Adams said.
Owner and creative director Michelle Feinberg founded the New York Embroidery Studio in 2001 at the Garment Center in Manhattan. She has made embellishments and provided specialist skills to fashion greats such as Tory Burch, Thom Browne, Coach, Ralph Lauren and Alexander Wang.
At the height of the pandemic, the company shifted from high fashion to manufacturing PPE, making more than 590,000 hospital gowns in nine weeks, the company said.
Feinberg said the company has been in business for more than 30 years and is committed to building New York’s apparel industry base.
“Furthermore, we want to bring haute couture’s drive for innovation and quality to PPE manufacturing by developing innovative and sustainable products for our customers,” she said.
New York City Economic Development Corporation (NYCEDC) President and CEO Andrew Kimball said it was important to think ahead about future pandemic preparedness.
“Local production of PPE is essential for our healthcare workers and our city, so we are always ready,” he said. “NYCEDC is proud to support a small local woman-led business, like New York Embroidery Studio, with a new, state-of-the-art space in the Brooklyn Army Terminal, to help them meet their PPE quotas and ensure the equipment is made in America.”
Deputy Mayor for Labor and Economic Development Maria Torres-Springer said the hundreds of new jobs at Sunset Park will help the economy recover.
“As we continue to invest in the city’s apparel manufacturing sector, this is a great opportunity to support an innovative woman-led company that provides lifesaving personal protective equipment to lifesaving professionals. health across the country. New York Embroidery Studio embodies the spirit of reinvention that will bring our economy back from the pandemic,” she said.
The company has also pledged to work with minority and women-owned businesses as contractors and subcontractors to build the space.
Council member Alexa Avilés (D-Red Hook-Sunset Park) said people can’t rely on what she called unstable global supply chains “when our community is willing and able to produce the PPE needed right here.We welcome New York Embroidery Studio to our district and look forward to working with EDC to add even more high-quality, well-paying jobs to our active waterfront.
The announcement came a week after Mayor Adams announced his recovery plan, “Rebuild, Renew, Reinvent: A Blueprint for New York’s Economic Recovery,” which contains 70 initiatives designed to reinvigorate the city’s economy. and increasing equity and inclusiveness.